Renovation Re-Launch | Hyatt Place Chicago/River North
One of Liz’s first projects upon joining White Lodging in 2016 was the relaunch of the Hyatt Place Chicago/River North post-renovation. The building went from a typical Hyatt Place product to a stylish lobby featuring the popular Lettuce Entertain You Mediterranean restaurant, Ema, from Executive Chef CJ Jacobson, 2014 winner of Bravo TV’s “Top Chef Duels”. The re-launch campaign with messaging around being a different kind of (hyatt) place included paid search, display, and social campaigns as well as a custom 4-part social video series and Snapchat filters.
Social engagement grew by 3,000+%
Videos were created completely in-house with hotel staff, filmed on Liz’s iPhone, and edited in iMovie
The relaunch campaign won HSMAI Chicago’s Marketing Campaign of the Year against Virgin Hotel Chicago, Kimpton Chicago, and Choose Chicago
Social Video Series
Explore Hyatt's newly re-imagined lobby.
Hyatt Place Chicago/River North's new lobby concept is a great place to grab a cocktail with friends after work or before starting your evening in our trendy neighborhood.
Hyatt Place Chicago/River North's new lobby is the perfect place to gather, work on the go, and get caffeinated.
Rated Zagat's 4th most anticipated restaurant opening in the US for summer 2016, Ema, located just off the lobby of Hyatt Place Chicago/River North, is where you can dine on Mediterranean small plates by celebrity chef CJ Jacobson from Bravo's Top Chef.